As a pharmaceutical company who is sponsoring a medical conference, how do I make the most of the medical conference?
1. Have a Strong Presence:
Make sure your booth or display area is well-designed and informative. Attendees should be able to easily find and learn more about your products and services. A good booth design can help you attract the right people and make a great first impression.
2. Host a Symposium or Workshop:
Use the conference as an opportunity to showcase your company’s expertise and thought leadership by hosting a symposium or workshop on a topic related to your products or services. This is a great way to attract attendees and demonstrate your company’s knowledge and experience.
3. Build Relationships:
Take advantage of the opportunity to network with other attendees. Building relationships with healthcare professionals, researchers, and industry leaders can lead to valuable partnerships and collaborations in the future.
4. Collect Leads:
Use the conference as an opportunity to collect contact information from attendees who may be interested in your products or services. This can be done through a sign-up sheet or by offering a prize or giveaway for attendees who provide their contact information.
5. Promote Your Products and Services:
Use the conference as an opportunity to promote your products and services to a targeted audience. Attendees are there to learn about the latest products and services, so make sure they know what you have to offer.
6. Live Streaming or Virtual Presence:
In the era of pandemics and social distancing, having a live streaming or virtual presence of your booth or symposium sessions is a great way to reach a wider audience. This is a great way to ensure that your message reaches a larger audience and to promote your products or services.
7. Follow Up:
After the conference, make sure to follow up with attendees to continue the conversation and to see if there are any opportunities to work together. This is a great way to stay in touch and to continue building relationships.
By following these tips, you can make the most of your conference sponsorship and stand out from the crowd. Remember, a well-planned and executed conference sponsorship can lead to valuable partnerships, collaborations, and opportunities for your company.
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About the Author – Niclola Thorpe
Director and Co-founder of the Clinical Comms Group
Biography
Prior to the Clinical Comms Group, I was the UK & Ireland Events Lead for a global pharmaceutical organisation. Like Richard, I am truly passionate about providing top quality education, which is current, engaging and transferable to real world situations.
When I am not working, I enjoy spending quality time with Richard and our young son.
Services
Event Management
As a trusted client, you can be confident in our event management experience. We have produced many events across the UK and Europe which means we KNOW where the great venues are! Anything you need, we can create it, from LIVE, Hybrid or fully virtual.
Event Management is a process, with a start, a middle and an end, and we’ve got it covered!
Key Skills
- Budget Management
- KOL Identification/ Management
- Managing the Venue
- Audio Visual Support (Live, virtual & hybrid)
- Event Theming
- Onsite Management
- Marketing the Event
- Developing Marketing Materials
- Post Event Reporting
Symposiums
The Clinical Comms Group are well versed with medical symposiums. It doesn’t matter if you are creating your own content, sponsoring a symposium or if you have a symposium at a global conference, we’ve managed them all!  Our focus is to make the process as SMOOTH as possible.
Key Skills
- Medical WritingÂ
- KOL Identification/ Management
- Technical Support
- Design
- Marketing
Product Launches
Is there anything more important than bringing your new product to the market? You have one opportunity to make a great impression and that’s something we DON’T overlook! We promise to be as tame or as extreme as you desire.Â
Key Skills
- Budget Management
- Managing the VenueÂ
- Audio Visual Support (Live, virtual & hybrid)
- Event Theming
- Developing Materials (Includes invitations, flyers, programmes & delegate packs)
- Post Event Reporting
Webinars
The KEY to a successful webinar is providing viewers with information they otherwise wouldn’t be able to access. If they can Google it, you might need to rethink the content!
Our team of expert Medical Writers along with Software Developers can create bespoke content and platforms to give your attendees the best virtual experience possible.
Key Skills
- Software Development
- Audio Visual Support (Live, virtual & hybrid)
- Medical Writing Â
- Design
- Marketing
- KOL Identification/ Management
Study Days
Providing academic enrichment through engaging content, we understand that Study Days are one of the most important activities for any organisation.
When planning these events, it is our PROMISE to remain up to date with the ABPI code of practice along with other relevant bodies to ensure our educational meetings are compliant and separate from any commercial activities.
Key Skills
- Budget Management
- KOL Identification/ Management
- Delegate Management
- Managing the Venue
- Audio Visual Support (Live, virtual & hybrid)
- Event Theming
- Design
- Onsite Management
- Marketing the Event
- Post Event Reporting
Advisory boards
Advisory boards allow organisations to examine independent perspectives on matters of great importance, led by subject matter experts.
At the Clinical Comms Group, we will work with you from the very beginning and map out all aspects of your meeting to deliver your aims and objectives, whether your meeting is in a virtual, live or hybrid environment.
Key Skills
- KOL Identification/ Management
- Managing the Venue
- Medical Writing
- Audio Visual Support (Live, virtual & hybrid)
Clinical Case Studies
Clinical Case Studies are a great way to put theory into practice, bringing learning to life.
It is our belief that case studies can speak a thousand words, by demonstrating how learning is translated into real life clinical practice.
We take care of every aspect of developing a high quality, engaging clinical case study that will support you to improve patient care.
Key Skills
- KOL Identification/ Management
- Medical writing
- Audio Visual Support (Live, virtual & hybrid)
- Compliance
Proposal Writing
Providing excellent customer service is a non-negotiable for the Clinical Comms Group. Once we have received clients brief, we aim to provide an accurate proposal within two business days. This service is fully complimentary to our clients.